About Us
FRANCHISE BRIEF
Finest Things Italian is a marketing consortium created to promote Italian product and lifestyle through members and associates in the UK. Around 25 great Italian brands have formed the background to the initiatives and will be promoted throughout the regional consortium as it grows. Regional Partner businesses will add their offers to the mix and will introduce consumers who are already convinced of the attraction of fine Italian products. These consumers will be introduced to fine products and that customer audience will be multiplied by the involvement of more and more partners.
With each step we will invite consumer members to engage and participate, to get to know these fine Italian brands and where appropriate to engage through special promotions and offers available uniquely through Finest Things Italian and our clients.
NETWORKING
Finest Things Italian is all about personal introductions of both business participants and consumers. We invite brands who develop product that we like and seek to expand the modern day story of our members be they commercial or consumer. The true value of networked introduction is to share benefits whether that be through effective promotion or targeted offers and that is our aim.
BRAND BUILDING
Through association with Finest Things Italian each product and brand can enjoy the benefit of developing awareness each with the other and with the consumer friends of each other. This is reciprocal marketing at its simplest and is at the heart of the Finest Things Italian method.
BUILDING BUSINESS RELATIONSHIPS
Its great to be able to start a business relationship by offering simple reciprocal benefit without charging fees or creating expectations but we seek, through building long term relationships with our client businesses, to develop beyond this and offer specific promotions tailored to the very specific needs of clients. Always through the unique perspective of promoting 'fine' Italian product and experiences.
